50 Soal UAS UT Bahasa Inggris Niaga Semester 3 Universitas Terbuka Pilihan Ganda dan Kunci Jawaban

Kunci Jawaban: d

31. What is the purpose of email marketing?
a. To send promotional messages to customers
b. To provide customer service
c. To build relationships with customers
d. All of the above

Kunci Jawaban: d

32. Which of the following is NOT a common element of an email marketing campaign?
a. Subject line
b. Body copy
c. Call to action
d. Personal phone number

Kunci Jawaban: d

33. What is the purpose of a customer relationship management (CRM) system?
a. To manage customer interactions and data
b. To track customer sales and service history
c. To improve customer satisfaction
d. All of the above

Kunci Jawaban: d

34. Which of the following is NOT a common feature of a CRM system?
a. Contact management
b. Sales management
c. Marketing automation
d. Personal financial management

Kunci Jawaban: d

35. What is the purpose of a customer service department?
a. To provide assistance to customers
b. To resolve customer complaints
c. To build relationships with customers
d. All of the above

Kunci Jawaban: d

36. Which of the following is NOT a common customer service channel?
a. Phone
b. Email
c. Live chat
d. Personal visit

Kunci Jawaban: d

37. What is the purpose of a complaint handling process?
a. To resolve customer complaints quickly and efficiently
b. To prevent future complaints
c. To improve customer satisfaction
d. All of the above

Kunci Jawaban: d

38. Which of the following is NOT a common step in a complaint handling process?
a. Acknowledge the complaint
b. Investigate the complaint
c. Resolve the complaint
d. Ignore the complaint

Kunci Jawaban: d

39. What is the purpose of a customer feedback survey?
a. To gather feedback from customers about their experiences
b. To identify areas for improvement
c. To measure customer satisfaction
d. All of the above

Kunci Jawaban: d

40. Which of the following is NOT a common type of customer feedback survey?
a. Online survey
b. Phone survey
c. Email survey
d. Personal interview

Kunci Jawaban: d

41. What is the purpose of a customer loyalty program?
a. To reward customers for their loyalty
b. To encourage repeat business
c. To build relationships with customers
d. All of the above

Kunci Jawaban: d

42. Which of the following is NOT a common type of customer loyalty program?
a. Points-based program
b. Tiered program
c. Referral program
d. Personal relationship program

Kunci Jawaban: d

43. What is the purpose of a brand?
a. To differentiate a company or product from its competitors
b. To create a positive image in the minds of customers
c. To build customer loyalty
d. All of the above

Kunci Jawaban: d

44. Which of the following is NOT a common element of a brand?
a. Name
b. Logo
c. Slogan
d. Personal preferences

Kunci Jawaban: d

45. What is the purpose of a marketing campaign?
a. To promote a product or service
b. To generate leads
c. To increase sales
d. All of the above

Kunci Jawaban: d

46. Which of the following is NOT a common element of a marketing campaign?
a. Target audience
b. Marketing message
c. Marketing channels
d. Personal opinions

Kunci Jawaban: d

47. What is the purpose of a marketing budget?
a. To allocate marketing resources
b. To track marketing expenses
c. To measure the return on investment (ROI) of marketing activities
d. All of the above

Kunci Jawaban: d

48. Which of the following is NOT a common element of a marketing budget?
a. Advertising
b. Public relations
c. Sales promotion
d. Personal expenses

Kunci Jawaban: d

49. What is the purpose of a marketing research study?
a. To gather information about a target market
b. To identify customer needs and wants
c. To test marketing strategies
d. All of the above

Kunci Jawaban: d

50. Which of the following is NOT a common type of marketing research study?
a. Survey research
b. Focus group research
c. Observational research
d. Personal opinion research

Kunci Jawaban: d

Demikian 50 contoh soal UAS UT Bahasa Inggris Niaga semester 3 Universitas Terbuka dalam bentuk pilihan ganda lengkap dengan kunci jawaban .

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